Junior NTR's Adurs' market is going to be bigger than we expected. That is the reason why this film has unprecedented international market. Releasing on December 18, 'Adurs' is releasing with maximum prints. It will open in 900 theatres worldwide!
What could be the reason for the film's release on a mammoth scale? Produced by Vallabhaneni Vamsi, it would have costed a bomb to make the prints.
For these many prints, it would have costed as much for producing a medium-budget film. Let us see if biggest theatrical release means biggest openings.
It is to be mentioned that there was a fetish for releasing films with maximum prints in Tollywood some years back. As big heroes wanted to show their strength, producers had to spend crores on the hundreds of prints.
The trend seems to be making a comeback, again. If Adurs turns out to be deserving of such grand release, it will be largely appreciated as distributors and exhibitors will immensely gain in the first weeks.
by RAKHI
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